Amazon has launched its own diapers and wipes products, under the brand name Amazon Elements, which are available exclusively to Amazon.com Prime members. In addition to offering a premium range of products, the new line gives an unprecedented level of information to the customer—when and where items were made, why each ingredient was included, where the ingredients were sourced and much more.

“Our obsession with customers and drive to continuously innovate on their behalf has led us to create Amazon Elements. The two things customers told us they want are premium products that meet their high standards and access to information so they can make informed decisions, Amazon Elements offers both,” says Sunny Jain, Amazon.com Consumables Vice President. “We’ve leveraged our strengths in technology to bring customers an unprecedented level of information about these products, all with just the click of a button. We’re excited to offer Amazon Prime members added selection, beginning with diapers and baby wipes.”

Amazon Elements diapers are ultra-absorbent and have a breathable outer cover, advanced superabsorbent polymers, stretchable waist band and leg elastics for better fit, an umbilical notch on Newborn diapers, and a pocketed waist band in sizes newborn through 2. Amazon Elements Diapers are now available in sizes newborn through six with overnights and training pants coming soon.

Prior to the launch Amazon mom members sampled the diaper prdoucts.

“This is the first diaper I’ve found I would consider switching to. I like how soft they are, the design, the fit and how dry they keep my granddaughter. She usually wakes up at 3 a.m. wanting to be changed but she slept through the night with these diapers. No leaks on her bedding or pajamas and her skin felt dry when we removed the diaper,” said Amazon mom member Denise S., grandmother of one

Kathryn G., a mother of one who sampled the product, said, “I really like these diapers and will switch immediately once you start selling them. I love the design, they fit well and the diapers held up overnight (12 – 14 hours) with no leaks. We’ve got a very active son and these work well for him; they are very sturdy.”

According to the Elements diaper home page at amazon.com, the diapers were made by Irving Personal Care in Canada, who was chosen because of its diaper making expertise. While Amazon did not specify who supplied the nonwovens for the diapers, it did reveal that many of the components, including backsheet, topsheet, cuff and core wrap were sourced from Mocksville, NC and Tel Aviv, Israel, both cities where Avgol Nonwovens operates. Additionally, the diaper tabs are sourced from Simpsonville, SC, where Fitesa operates a facility.

Also introduced today are Amazon Elements Baby wipes, which the company says were manufactured by NicePak in Mooresville, IN using polyester/viscose/polypropylene sourced from Lianing Province China, where a number of spunlace manufacturers operate. These wipes, Amazon says, are strong and get the job done without ripping. They are soft and mild to protect delicate skin and large to keep your whole hand clean. They come in sensitive, unscented and scented varieties and are available in convenient flip-top packaging and peel-and-seal refill packs.

“I was very impressed with these wipes. They are strong, but not rough. They are soft, but don’t fall apart. The textured shapes in the wipes seemed to aid in effective cleaning as well as preventing the wipes from sticking together when pulling them out of the dispenser,” says Amazon mom member Michelle K., mother of one.

Amazon Elements Diapers and Baby Wipes are available at www.amazon.com/amazonelements, as well as through Amazon’s auto-replenishment service Subscribe & Save (www.amazon.com/subscribeandsave).